Imagine your CTO recommends a new supplier for customer data imports. The approach fits the product, but it would add a recurring cost and delay an onboarding promise already made to a customer. The engineering team is ready to begin. Sales believes the original date still stands.
The founder does not need to choose the integration design alone. The company does need to know who can accept the extra cost and change the customer commitment. Those boundaries should be agreed with the technical leader before the next choice reaches a deadline.

